Well-Known Mark
Area of Expertise
Registering Well-Known Marks in China
At Li & Associates, we have a team of experts with years of experience and many successful cases of well-known mark recognition in China. Our combination of industry knowledge, legal advisors and leading agents make us the best choice to transform your registered trademark into a well-known trademark.
Well-known marks are recognized in China on a case-by-case basis with much discretion left to Courts or trademark authorities because well-known mark recognition in China isn’t expressly defined by Trademark Law of the People’s Republic of China. Articles 14 provides factors in the establishment of a well-known mark as shown:
The Benefits of
A Well-Known Trademark
![](https://litrademark.com/wp-content/uploads/2020/03/013-reliability-150x150.png)
Prevents malicious registration
![](https://litrademark.com/wp-content/uploads/2020/03/010-security-150x150.png)
Provides cross-class protection
![](https://litrademark.com/wp-content/uploads/2020/03/017-key-150x150.png)
Priority to government procurement
![](https://litrademark.com/wp-content/uploads/2020/03/012-money-bag-150x150.png)
Provides regional tax incentives
![](https://litrademark.com/wp-content/uploads/2020/03/004-transportation-150x150.png)
Instills wide-spread public trust and recognition
![](https://litrademark.com/wp-content/uploads/2020/03/005-schedule-150x150.png)
Once the CNIPA approves a well-known mark, that recognition will never expire
![](https://litrademark.com/wp-content/uploads/2020/03/030-customers-150x150.png)
Provides access to government funding and bank loans
![](https://litrademark.com/wp-content/uploads/2020/03/030-revenue-150x150.png)
Provides higher compensation for counterfeit and infringement cases
![](https://litrademark.com/wp-content/uploads/2020/03/007-strategy-150x150.png)
Prevents others from incorporating the well-known mark in the name of their enterprises
![](https://litrademark.com/wp-content/uploads/2020/03/005-security.png)
Prohibits others from the registration of the well-known mark as a domain name
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